BASTERDS sets promo at UFC 100
The Weinstein Co. is stepping into the ring.
The mini-major is making an unconventional marketing move for its upcoming period pic INGLOURIOUS BASTERDS, partnering with the Ultimate Fighting Championship to promote the film.
The Quentin Tarantino movie will be featured at the mixed-martial-arts organization’s UFC 100, a large-scale pay-per-view event set for Saturday in Las Vegas. BASTERDS will get an animated billboard and placement inside the fighting ring, aka the “octagon,” and a trailer will be shown to about 11,000 fans in attendance at Mandalay Bay.
