Emmy screeners go to iPod, iPhone
DEXTER
Source: Variety
After leading the charge to put Emmy screeners online, Showtime will show off its wares to TV Academy voters this year on both the iPhone and the iPodTouch.
Emmy voters with the Apple mobile devices will be able to screen full episodes of Showtime series including DEXTER, WEEDS and UNITED STATES OF TARA simply by entering a passcode.
“It’s just another option for those TV Academy members who want to see product any time and any place,” said Richard Licata, Showtime’s exec VP of corporate communications and the architect behind the pay cabler’s Emmy campaigning.
Licata said the channel already saved “tens of thousands of dollars” last year when it shelved its DVD screeners and partnered with Internet video provider Brightcove to post its Emmy hopefuls online. The TV Academy followed suit, inviting TV networks to post contenders on its site for a fee.
