odeon unveils digital imax screens

– . – Odeon unveils digital IMAX screens

Odeon unveils digital IMAX screens

Source: Variety

Odeon, Europe’s largest exhibition chain, will today open the continent’s first Imax screens fitted with digital projection systems at two multiplexes in London.

The upgrade has cost Odeon £1.5 million ($2.2 million), but the company is hoping to start cashing in from the get-go given the launch is well timed to make the most of the Christmas holiday rush at the plexes.

The IMAX sked at the two sites kicks off with MADAGASCAR: ESCAPE 2 AFRICA, followed by THE DAY THE EARTH STOOD STILL on Dec. 12.



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