MAD MEN added another trophy to its growing tally, winning top international show over THE WIRE, DEXTER and THE DAILY SHOW WITH JON STEWART at the BAFTA TV awards Sunday at London Royal Festival Hall.

Kenneth Branagh nabbed his first BAFTA prize—for producing the critically feted BBC police series WALLANDER, in which he played the eponymous Swedish police detective. WALLANDER triumphed against DOCTOR WHO, blue-collar drama SHAMELESS and spy saga SPOOKS in the continuing drama category.

It was a clean sweep for the BBC in the drama prizes. CRIMINAL JUSTICE, which exposed flaws in the British justice system, took the serial kudos, while the single drama prize went to WHITE GIRL, an exploration of cultural identity in a U.K. Asian community.

The entertainment prize was claimed by talent skein THE X FACTOR, in one of five victories for cash-strapped U.K. web ITV.

The flailing terrestrial giant was an especially noteworthy winner in the soap category, scoring for the first time with London police show THE BILL. Ironically, ITV recently cut the THE BILL’s number of episodes by almost half to save coin.