With David Fincher’s The Social Network set to tell the story behind the founding of Facebook when it’s released later this year, now it seems that it’s Google’s turn to get the big screen treatment. Producer Michael London and his Groundswell Productions has teamed with John Morris to obtain the film rights to Ken Auletta’s book Googled: The End of the World As We Know It.

Published last year, the book tells the story of Google founders Sergey Brin and Larry Page, and how they grew the Internet business that has turned them both into billionaires.

“It’s about these two young guys who created a company that changed the world, and how the world in turn changed them,” London told Deadline New York. “The heart of the movie is their wonderful edict, don’t be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created.”