Twentieth Century Fox to use Think Jam for all future release –
Think Jam has worked on Fox releases over the last three years on a film-by-film basis and has now been rewarded with a retainer to provide online media production for the studio’s theatrical releases in Europe, Middle East and Africa.
In the last 12 months Think Jam has worked on over 4,000 media formats across 55 media campaigns for both Fox and Searchlight theatrical releases, which include The Best Exotic Marigold Hotel, Prometheus, Ice Age: Continental Drift, Abraham Lincoln: Vampire Hunter.
The agency is currently working on Ang Lee’s Life of Pi and the Fox Searchlight Pictures’ release Hitchcock.
Senior Vice President of Europe Theatrical 20th Century Fox International Todd Huntley said: “Daniel and his team have created an effective system to localise online advertising formats which streamlines and centralises this process for all of our releases. Originally set up to service campaigns on an ad hoc basis, it’s grown into a solution which ensures consistency in creative work, whilst delivering media formats collaboratively with our territories with speed and precision.”
Think Jam’s Managing Director Daniel Robey said: “ This is an incredible landmark in the development of our media production services for major international clients. We’ve developed resources and our expertise to maximise our clients increased investment in online advertising, while our close collaboration with the international marketing team at Fox enables us to explore challenges and push boundaries in the development of digital media advertising.”