UK’s Cineworld adds 3-D screens
Source: Variety
UK cinema chain Cineworld has pacted with technology outfit NEC to double its offering of digital screens at the cost of $5.57 million (£4 million) in readiness for the slew of highly anticipated 3-D pics hitting UK wickets later this year.
The deal will give Cineworld the largest 3-D estate of any UK circuit.
Under the deal, Cineworld, which operates 775 screens at 75 sites in the UK and Ireland, is adding 74 digital projectors. By April, the company plans to have a total of 148 digital screens fitted and operational, providing one in five screens with digital capability. Using Real D technology, 144 of those digital screens will be 3-D enabled.
